Woman Owned local Buisness
WooWoo London, founded in 2023, is a mother and child sleepwear and baby clothing brand dedicated to beautifully crafted, thoughtfully designed pieces.
After years of working closely with children. I developed a deep appreciation for the comfort, quality, and creativity that little ones and their mothers deserve in their everyday clothing especially sleepwear that supports peaceful, comfortable sleep.
In January 2023, seeking inspiration and a new chapter, I travelled to India an
adventure that became the foundation of my brand. I spent six amazing months exploring India ending in Jaipur immersed in its rich artistic heritage, I discovered the timeless beauty of traditional block printing.
I dedicated myself to learning the craft, sketching and developing WooWoo patterns by hand, and collaborating with talented local artisans who shared their expertise and stories with me. From that adventure, WooWoo London took shape a Mother and baby brand built on artistry, authenticity, and care.
We work in small batches using soft, high-quality 100% cotton fabrics and natural dyes, ensuring every piece feels gentle on every little one’s skin while honouring the craft behind it. Giving back to our makers in Jaipur remains at the heart of everything we do.
I’m Rose, and WooWoo London grew from the children who inspired me, the artisans who welcomed me into their world, and the transformative journey through India that wove everything into one meaningful creation.
The WooWoo Way
Empowering Local Makers
Finding the right artisans was of huge importance to me. We take great care in partnering with such talented individuals who share our commitment to quality, craftsmanship and sustainability. Our artisans are masters of their craft and each piece carries a story, a heritage and a dedication to artistry that is rare in today's world. By collaborating together not only have we kept the spirit of craftsmanship alive but allowed jobs to flourish and grow.
Being Kind To Our Planet
We work hard to source materials that have a minimal impact on the environment, while also ensuring that our products are durable and high-quality. By choosing to support a business that prioritises the planet you become part of a movement towards a more sustainable greener future. Committed to making choices that protect and nurture the earth by using eco - friendly packaging and creating products from waste fabric.
Designed With Love
Our reusable baby products are made from high-quality, non-toxic materials that are safe for your baby and the planet. They are easy to use, easy to clean, and can be reused over and over again, helping you save money and reduce waste. Our collections offer practical, functional and stylish solutions for everyday essentials and special keepsakes. We know babies need softness and comfort in everything that touches their skin. Thats why we use only the finest, organic cotton fabrics. From cuddly sleeping bags to breathable muslin swaddles.
